Rough Draft
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Final PDF Version 1
Final PDF Version 2
This direct mail piece provides information for a vacation resort. There are two versions: 1 to target females, and 1 to target males. The female version is in a pink duotone with flip flops and a beach scence in order to promote relaxation. The male version focuses mainly on golf. For each version, the text stays the same while the address, name, and pictures change accordingly.
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