Thursday, December 16, 2010

Variable Data - Direct Mail

Rough Draft

Thumbnails

Thumbnails 2

Final PDF Version 1

Final PDF Version 2

This direct mail piece provides information for a vacation resort.  There are two versions: 1 to target females, and 1 to target males.  The female version is in a pink duotone with flip flops and a beach scence in order to promote relaxation.  The male version focuses mainly on golf.  For each version, the text stays the same while the address, name, and pictures change accordingly. 
 

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