Thursday, December 16, 2010

Final Project-Dept. Brochure

Folded Dummy - Rough Draft

5 pages of thumbnails

Final PDF
(TOP: 1st pg fold, back, cover)


This is a 16in by 7.5in 2 fold brochure that promotes the Graphics & Imaging Technology Dept. at PSU.  This is a mail piece that is intended for high school students.  The cover and first fold were intended to be simple so that when the piece was opened it would pop with color and text.  The inside pages give information about the department including a list of classes and a list of jobs that are prepared for after graduation.  The back part gives contact information and leaves room for an address label.
Photo Credits: 
Backgrounds- Ideas Go with freedigitalphotos.net
Pictures- Malcolm Turner
 

Magazine Ad

Rough 1

Rough 2

Thumbnails
Final PDF Full Page Ad

Final PDF Half Page Ad

This is a two part magazine advertisement for a brand of vodka.  There is a full page ad and a 1/3 page ad that correlate.  The name of the vodka is Frais, which means fresh, so the ad needed to reflect this meaning.  This explains the simple design with a great amount of white space.
Photo credits:
Green Leaf Photos- Francesco Marino
Bottle Photos- Paul of freedigitalphotos.net 
 

Variable Data - Direct Mail

Rough Draft

Thumbnails

Thumbnails 2

Final PDF Version 1

Final PDF Version 2

This direct mail piece provides information for a vacation resort.  There are two versions: 1 to target females, and 1 to target males.  The female version is in a pink duotone with flip flops and a beach scence in order to promote relaxation.  The male version focuses mainly on golf.  For each version, the text stays the same while the address, name, and pictures change accordingly. 
 

Newspaper Ad

Thumbnails

Rough Draft

Final PDF
This is a newspaper advertisement for a custom tattoo shop.  The size is 4in by 3.75in and one color.  The target audience would mainly be college students.  The ad would be ran just once but since there is no date, the design could be reran whenever needed.